Launch of Africa’s new online boutique, the online shopping portal of African fashion was launched last week at the beautiful gallery at Ellerman House in Bantry Bay. Sylvia Gruber, an Austrian living in Cape Town was the mastermind behind this project. With so much talent on show at South African fashion weeks, a project like this one was bound to happen sooner or later. is a platform for the world to see how stylish African fashion can be. Sylvia also ensures sustainability by making sure the items on the site are made in Africa.

Users can purchase clothes and accessories on the site from brands such as Suzaan Heyns, Thula Sindi, Lalesso, Michelle Ludek, Phillipa Green and Nazir Mohammed.

Congratulations Sylvia, this is exactly what Africa needs to get some visibility to the rest of the world who have not been introduced to chic African Style. To have a look at some of the beautiful items on the site, click here and have a look at the site:

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