EXPRESS Announces American Supermodel Kate Upton as Brand Ambassador
Iconic American specialty apparel retailer Express is partnering with supermodel and actress Kate Upton as their Brand Ambassador, making her the first celebrity spokesperson to grace the brand’s campaigns in the last decade.
“I’m very excited to join EXPRESS as Brand Ambassador,” said Kate Upton.” I grew up with EXPRESS and always appreciated their commitment to offering great fashion with great value that every young woman and man can relate to. It is truly an iconic American brand that exemplifies sexy, modern cool.”
The partnership kicked off with Kate Upton hosting the EXPRESS Spring/Summer ’14 Runway Show at The Raleigh Hotel in Miami. The retailer planned her debut in advertising campaigns featuring the Express Jeans collection beginning in Autumn/Winter ’15.
Now available in select Edgars locations, the Express denim collection features updated fabrics, washes, premium tailoring and new fashion details, giving it a unique take on Upton’s beloved jeans. “I grew up wearing EXPRESS jeans,” said Upton. “When I’m not dressing for the red carpet, I love to dress up in a pair of great fitting jeans and boots. It’s my go-to look.” With styles ranging from acid wash mid-rise to sleek and sexy indigo high-rise, the collection is an absolute reflection of Upton’s iconic style
Express is exclusively available at Edgars Rosebank Mall, Gateway Shopping Centre and Canal Walk Shopping Center.