BENEFIT Cosmetics Launches Exclusively at Edgars & Red Square

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When Benefit left the South African market a couple of years ago I did not know the value of the Brand. All I knew was that it was pretty expensive and I took advantage of the items on sale.

As the years have gone by, my appreciation and obsession has grown and I now know the importance of the Brand and how amazing there products really are.



No doubt about it, these products don’t come cheap but I am taken by how the brand has impressed beauty bloggers and Beauty guru’s around the world, and guess what – its back in South Africa and I have no doubt it will have the same effect here.

Benefit cosmetics is now exclusively sold through select Edgars stores and is available online through Red Square. The minute the products were available online I decided to pick up a few things. I will review them as soon as I get my hands on them!

Oh and if you purchase to or more Benefit Cosmetics products you get a FREE gift with purchase, click here for more details.Among the most popular bestsellers, the ranges of “POREfessional” fake-its and “they’re real” mascaras and eyeliners are innovative solutions made to address the needs of the Benefit woman.

In addition to cult products and bestsellers such as the multi-functional cheek and lip stain Benetint and the matte bronzing powder Hoola, new items regularly enrich Benefit’s repertoire of indispensable products.

Benefit promises to shake things up in South Africa with their boutiques. These boutiques will open within select Cape Town and Johannesburg based Edgars and Red Square stores, promising to become the go-to destination for instant makeup “fake-its”, beauty tips & tricks and on-the-spot “make-uppers”. Customers can also pop in and pretty up with personalized brow shaping, facial waxing and more:

Boutique Locations and Opening Dates:
Edgars Sandton, Johannesburg: 11th July, 2015
Edgars Clearwater, Johannesburg: 13th July, 2015
Red Square Cresta, Johannesburg: 15th July, 2015
Red Square Canal Walk, Cape Town: 17th July, 2015
Edgars Canal Walk, Cape Town: 18th July, 2015

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  • I use the mascara & eye make up remover plus the pore cream, so I was delighted when I received a voucher for a Benefits Brow Tint from Roxy Emporium (which took place over the weekend). When I called the Waterfront Store today to make a booking and was told that they did not have the black tint due to stock issues… Can this be? Send some asap please!

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